Sales & Marketing Diploma

It is an advanced and intensive diploma consisting of several training units dealing with the most important sciences and marketing arts and steps And modern selling skills and ways to deal with objections and rejection of customers in a smart way and revealing many secrets.

Modern sales and sales laws professionally and its types and steps to increase sales using modern methods and effort Less and familiarize the trainee with the rules of the modern game in the field of sales and in an intelligent manner in addition to psychological knowledge Customers, sales and recent sales.

- Sales Department:

-• Basic concepts in the sales process.

-• Personal Selling.

-• Skills and Traits of a Professional Salesperson.

-• How to find clients.

-• Telephone call skills.

-• Types of sales jobs.

-• Advantages of personal selling.

-• Personal Sales Department.

-• Product presentation skills.

-• Facing and managing customer objections.

-• Reasons why customers are afraid of buying.

-• Various means of sales promotion.

-• Sales person success map.

- Marketing Fundamentals and Strategies Management:

-• Basic concepts of marketing.

-• Marketing development stages.

-• Types of marketing research and how to conduct it.

-• Marketing mix and how to choose the appropriate marketing mix.

-• Product Life Cycle and the Boston Matrix.

-• Various pricing strategies and methods.

-• The promotional mix - its components and how to use it.

-• Methods and Chains of Distribution.

-• Market segmentation and conditions.

-• Consumer Markets.

-• The stages of the purchase decision.

-• Factors affecting the consumer market.

-• Reasons for the success or failure of the new product.

-• Marketing Planning.